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07/21 18:26 CDT World Cup final between Spain and Argentina watched by roughly
60 million on Fox and Telemundo
World Cup final between Spain and Argentina watched by roughly 60 million on
Fox and Telemundo
By DAVID BRANDT
AP Sports Writer
There are a lot of things that could have gone wrong during this summer's World
Cup --- a complicated logistical undertaking that included three host nations,
16 stadiums, 48 teams, 104 games and endless opportunities for controversy on
and off the soccer field.
But in retrospect, a lot of things went right.
The United States, Canada and Mexico spent nearly six weeks hosting soccer's
biggest showcase and --- at least for the most part --- the action stayed on
the field.
Fox said Tuesday that the Spain-Argentina final drew 38.937 million viewers ---
including a peak of 51.685 million --- which easily set the record as the
most-watched English-language soccer telecast in U.S. history, according to
Nielsen Media Research. Spain won the final 1-0 in extra time.
Telemundo's preliminary numbers for its Spanish-language broadcast said the
game had a total audience of 22.6 million, putting the total number of viewers
in the U.S. at more than 60 million.
Star players like Argentina's Lionel Messi, France's Kylian Mbapp and Norway's
Erling Haaland became household names across North America, television ratings
remained high in the U.S. even after the Americans were eliminated and despite
high ticket prices, most games featured packed stadiums.
FIFA President Gianni Infantino gave effusive praise to the host countries on
Sunday.
Attendance was good, so were ratings Fox broadcast all 104 games in English on its platforms and American viewership remained strong even after the U.S. was eliminated by Belgium in the round of 16. Spanish broadcasts on Telemundo were also a popular option --- even for non-native speakers. Fox averaged 7.737 million viewers for the 104 broadcasts on Fox, FS1 and Tubi --- up from 3.588 million in 2022 and 2.77 million in 2018. Though Nielsen's viewership numbers give a window into the World Cup final's widespread popularity, it's a challenge to reflect how many people actually watched since some viewed the game in group settings such as watch parties. In 2025, Nielsen expanded its out-of-home measurement system to try and get a more accurate count. Despite a few early hiccups, stadium attendance was also strong throughout the U.S., Canada and Mexico. "We have had a record number of spectators in the stadiums, almost 7 million," Infantino said. "We will have had, I mean the official figures will come out soon, but probably over 6 billion people watching it from home."
The weather cooperated --- usually Fans and players from other countries found out what Americans, Canadians and Mexicans have known for a long time --- it can get pretty hot here in the summer. Climate change isn't helping matters. But Mother Nature could have been a lot meaner than she decided to be. Even so, there were a handful of games that featured particularly hot and muggy conditions. The best example was a knockout-round game between Paraguay and France on July 4 in Philadelphia when temperatures hovered around 100 degrees Fahrenheit (38 Celsius). The World Cup final on Sunday also dodged a potential problem when smoke from Canadian wildfires that wrapped the Northeast in haze mostly cleared from the New Jersey area just in time thanks to some well-timed thunderstorms.
Size doesn't matter This year's 48-team World Cup field was the biggest in the tournament's history and many thought it would water down the competition. That wasn't the case. Cape Verde held eventual champion Spain to a draw in its opening game, advanced to the round of 32 and gave Argentina a scare before losing 3-2 in extra time in a World Cup classic. Congo also advanced beyond the group stage and pushed England before eventually losing, while Curaao was still in with a chance of making the knockouts going into its final group match. After those Cinderella stories, fans eventually got to enjoy semifinal games full of heavyweights. England, Argentina, Spain and France were the top four in the world rankings.
Politics can't be ignored The World Cup is famously a petri dish for political conflict, and this year's version provided its share of strife. Iran's participation in the tournament amid the war in the Middle East was a particularly thorny issue and the team had to move its base camp from Arizona to Mexico. The Iranians' participation was overshadowed by travel complaints and visa issues, with the U.S. refusing visas to several members of Iran's delegation. U.S. President Donald Trump's relationship with Infantino was scrutinized after American striker Folarin Balogun's one-game ban for a red card was suspended ahead of the team's round of 16 game against Belgium. Travel restrictions for a series of countries prevented some fans from traveling to the U.S., but there were no reports of the aggressive immigration enforcement that some human rights groups had feared could take place around World Cup stadiums. Infantino brushed aside most of the controversies, instead focusing on the positives. While the FIFA president has a vested interest in painting a rosy picture of this year's World Cup, there's little doubt the tournament was a hit from a soccer perspective. "I think we have to invent a new vocabulary, new words to define the success of this World Cup," Infantino said. ___ AP Soccer Writer James Robson and AP Sports Writer Joe Reedy contributed to this story. ___ AP soccer: https://apnews.com/hub/soccer
Attendance was good, so were ratings Fox broadcast all 104 games in English on its platforms and American viewership remained strong even after the U.S. was eliminated by Belgium in the round of 16. Spanish broadcasts on Telemundo were also a popular option --- even for non-native speakers. Fox averaged 7.737 million viewers for the 104 broadcasts on Fox, FS1 and Tubi --- up from 3.588 million in 2022 and 2.77 million in 2018. Though Nielsen's viewership numbers give a window into the World Cup final's widespread popularity, it's a challenge to reflect how many people actually watched since some viewed the game in group settings such as watch parties. In 2025, Nielsen expanded its out-of-home measurement system to try and get a more accurate count. Despite a few early hiccups, stadium attendance was also strong throughout the U.S., Canada and Mexico. "We have had a record number of spectators in the stadiums, almost 7 million," Infantino said. "We will have had, I mean the official figures will come out soon, but probably over 6 billion people watching it from home."
The weather cooperated --- usually Fans and players from other countries found out what Americans, Canadians and Mexicans have known for a long time --- it can get pretty hot here in the summer. Climate change isn't helping matters. But Mother Nature could have been a lot meaner than she decided to be. Even so, there were a handful of games that featured particularly hot and muggy conditions. The best example was a knockout-round game between Paraguay and France on July 4 in Philadelphia when temperatures hovered around 100 degrees Fahrenheit (38 Celsius). The World Cup final on Sunday also dodged a potential problem when smoke from Canadian wildfires that wrapped the Northeast in haze mostly cleared from the New Jersey area just in time thanks to some well-timed thunderstorms.
Size doesn't matter This year's 48-team World Cup field was the biggest in the tournament's history and many thought it would water down the competition. That wasn't the case. Cape Verde held eventual champion Spain to a draw in its opening game, advanced to the round of 32 and gave Argentina a scare before losing 3-2 in extra time in a World Cup classic. Congo also advanced beyond the group stage and pushed England before eventually losing, while Curaao was still in with a chance of making the knockouts going into its final group match. After those Cinderella stories, fans eventually got to enjoy semifinal games full of heavyweights. England, Argentina, Spain and France were the top four in the world rankings.
Politics can't be ignored The World Cup is famously a petri dish for political conflict, and this year's version provided its share of strife. Iran's participation in the tournament amid the war in the Middle East was a particularly thorny issue and the team had to move its base camp from Arizona to Mexico. The Iranians' participation was overshadowed by travel complaints and visa issues, with the U.S. refusing visas to several members of Iran's delegation. U.S. President Donald Trump's relationship with Infantino was scrutinized after American striker Folarin Balogun's one-game ban for a red card was suspended ahead of the team's round of 16 game against Belgium. Travel restrictions for a series of countries prevented some fans from traveling to the U.S., but there were no reports of the aggressive immigration enforcement that some human rights groups had feared could take place around World Cup stadiums. Infantino brushed aside most of the controversies, instead focusing on the positives. While the FIFA president has a vested interest in painting a rosy picture of this year's World Cup, there's little doubt the tournament was a hit from a soccer perspective. "I think we have to invent a new vocabulary, new words to define the success of this World Cup," Infantino said. ___ AP Soccer Writer James Robson and AP Sports Writer Joe Reedy contributed to this story. ___ AP soccer: https://apnews.com/hub/soccer
